Home » Political Consultants and American Elections: Hired to Fight, Hired to Win by Dennis W. Johnson
Political Consultants and American Elections: Hired to Fight, Hired to Win Dennis W. Johnson

Political Consultants and American Elections: Hired to Fight, Hired to Win

Dennis W. Johnson

Published July 13th 2015
ISBN : 9781138786356
Hardcover
310 pages
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 About the Book 

When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requiresMoreWhen it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants.This thoroughly updated edition of Dennis W. Johnsons classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world.